Trying to unsubscribe yourself from an email list can often make you feel like you are doing this:
The Unsubscribe Experience
Creating a memorable email unsubscribe experience can do great things for a brand. Worst case scenario: The customer unsubscribes anyway. Best case scenario: You make them laugh, you stay in their memory a little longer and they might even realise they like you enough to keep hearing from you. The image below shows an email sent by Gootli, an app that helps you plan your out-of-the-city breaks. The email has a dedicated, clearly visible unsubscribe option with the amusingly apologetic line “Did we gatecrash your party?”
Sidekick’s example is a great way to use your marketing tools intelligently. In this email, they offer to unsubscribe you as a gift based on analytics that you aren’t the getting the most out of their content. Their call to action button says “Wait, Keep me subscribed!” giving you a clear opportunity to stay on their mailing list.