Deepak is AVP at Paytm. He had previously worked with companies like Reliance Entertainment-Digital, Zapak & Satyam computers.
Google Analytics is the most widely used analytics tool and its popularity & familiarity has led many App publishers to use it for mobile analytics as well. Google Analytics for Mobile offers a comprehensive list of features that fulfills all the needs of marketers, product managers & app developers equally.
Get more insights about your Mobile Apps with six powerful features listed below:
This is one of the most powerful yet least used feature in GA for Mobile. Simply put, this feature can be used as an A/B testing tool for your Apps.
However, there are some perquisites before you can use this. You need to have Google Tag Manager for Mobile SDK installed and its container linked to GA property that will be used to handle your experiments.
Once your above setup is complete, you need to follow this process: