The Omnichannel Way: How Ecommerce Brands Can Create Sticky, Connected Customer Journeys

The Omnichannel Way: How Ecommerce Brands Can Create Sticky, Connected Customer Journeys

SUMMARY

Many retailers still struggle to integrate their demand channels & inventory locations effectively and cannot meet customer expectations for faster fulfilment

A well-crafted omnichannel strategy works by synchronising a system's components, like inventory management, order management and logistics management, to get customers what they want, how they want it.

Ecommerce brands should focus on activating all digital touchpoints, including social media, websites, marketing channels and marketplaces, to create a unified ecosystem that engages with customers, improves sales and reduces operational inefficiencies

Flexibility, quickness, and engagement are the three factors that customers demand during their buying journey with a brand. This is especially true today when customers have so many brands and channels to choose from. Therefore, brands and retailers must assess their customer journeys and the experience they deliver at each interaction point.

Consider a traveller exploring new lands with no map to guide him. He has no trails to follow and is investigating the terrain by trial and error. He might run into cliffs, mountains, and other obstacles that can detour him from his original path. Isn’t that horrific? Fortunately, this is why we have GPS and detailed maps to guide our travels today. 

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

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