Coming up with a name for your brand new startup or app, can be a time consuming and highly irritating task. I have done it a few times in the past, and here are some strategies that could help you out. Let me clear something out right away, there is no easy and quick way of doing this, it will require some time and tinkering.
Made Up Name
In theory its an easy process you just need to come up with an articulate combination of letters, in order to make things a little bit easier, you have two options on how to proceed. You could either come up with a truly original name such as Zynga, or alternatively you can try rhymes and repetitions like Bebo or Lala.
- Pros: The domain name will be available.
- Cons: Having to spell your name, and explain what you do almost always.
Join two words in order to make one, you can try various combinations such as two nouns, or a noun and verb. If you go to this rout, make sure the words you combine have a rhythmic flow, and don’t feel disjointed. Compound words is a popular strategy for startups, here is an example of some well known startups that went with compound words: FitBit, FaceBook, FourSquare…
- Pros: Can be done quickly.
- Cons: Can be confusing.
Similar to compound words you will once again join two words, but here you will join them through shared letters or sounds. Coming up with portmanteau will take more compare to compound words. But in the end, it has a much better flow compare to compound words. Some industry examples of portmanteau are: Pinterest, Codecademy. If you need help with creating a portmanteau give Werdmerge a try.
- Pros: Truly unique name.
- Cons: Time consuming to create one.
Giving one word an alternate spelling, or miss spelling it on purpose is another strategy. Keep in mind that after the forced spelling mistake, the word needs to be pronounced just like before. Im not big fan of this strategy since it might give you trouble regarding discoverability, also its been done to death. Never the less here are some well known examples: Tumblr, Reddit, Etsy.
- Pros: Quick and easy to do.
- Cons: You might have some issues regarding discoverability.
Prefix & Suffix
Very common strategy in naming an app or startup is adding a prefix or suffix to a word. Few well known startups that went this rout are: Spotify,Shopify, Bitly. If you need help with this one, DailyBlogTips has published a list with over 200 prefixes and suffixes that you can add to your word.