Even professionals are not sure about the ideal frequency to maintain while sending emails to clients. It has remained a topic of discussion for everyone involved in a similar practice. We all have experienced the pain of getting tons of unsolicited promotional emails every day. Such messages keep on arriving in our inbox and we just cannot help it. Being a service provider, you need to understand and maintain the ideal frequency while sending the emails so that the users do not get detached with the services.
Today’s users are just not likely to entertain emails that arrive in bulk. Instead, they would like to unsubscribe the service. Thus, to let the users remain happy with the services, remember the points we are going to discuss below. Sending frequent emails may also negatively impact the receivers’ trust on the service providers and thus, it is again important not to indulge in such practices.
Here is a detailed discussion on the points that must be kept in mind while generating email leads for the clients.
A considerable gap between the emails
There is no point in sending emails to the users if they go unnoticed. The practice of sending emails gets accomplished if users open and read the same. In order to help your email register its accomplishment among the users, we advise you to send it on a working day rather than circulating the same on a holiday.
Sending emails on holidays may not get any attention from receivers, which is fatal for any business. Instead of shooting these corporate messages on holidays, try sending them on working days. People are more likely to check their mails on regular days prior to starting their day in the office. Hence, you can get benefitted from the same.
The perfect time of day to send email
Choosing the time of the day when a person is at his/her desk is a good idea. It is the time of the day when professionals are busy working on their projects, they are sure to check the emails once in a while. Thus, sending emails during late afternoons is the trick to get it opened by the clients. This will also brush away the requirement of sending early-morning emails.