Some time back I wrote about my startup journey with PocketScience. We were a team of four people when I joined as a co-founder. Founder of PocketScience was education specialist and he was the man behind the game based science learning concept. There were two android developers and I joined to give a boost to digital marketing.
We struggled with multiple challenges in our current startup. Most of the times we came out of the troubling area but sometimes it’s hard to find a solution for the toughest problem. At one point of time, we have to take the difficult decision of scrapping the work and start from scratch.
Both of our developers left startup within a month, leaving only co-founders to run the startup. But we managed to keep our mobile app running as we both had the technical background.
We had a little cash in our accounts. We decided not to take salaries until we figure out a business model or raise external funds. We spent one month on ideation and brain-storming so that we can come up with a better product. We pitched to VCs, but things did not work out in our favor.
We decided to put PocketScience on hold and started experimenting with other education apps focused on exams like CTET, SSC and Bank IBO.
Cost of Development
Development is a costly affair. We decided not to spend money until we have a clear business model. Our science-learning app for class-X students had 2000+ questions in the form of word-games, which were sufficient to cover all chapters of C.B.S.E science syllabus. We were planning to introduce similar apps for Maths and English. We studied syllabus of international schools so that we can target the US & UK education market.