Redefine scale based on your unique business context and understand why scaling up is important to your business
Focus on improving your cost structure and topline growth for scaling up
Figure out the right product-market fit and build a substantive and differentiable before you scale
Scaling up is a make or break for most startups. Premature scaling or reckless scaling is detrimental to the sustainability and viability of the business itself. A very slow pace of scaling causes startups to miss key opportunities to become big and establish a strong foothold in the market. Scaling up for the sake of scaling up and building a thin business that is simply spread wide are meaningless.
Here are some important lessons that every early- and mid-stage startup must understand before scaling up their business.