Give me six hours to chop down a tree and I will spend the first four sharpening the axe — Abraham Lincoln
We started Fynd’s operations early this year and has been servicing only Greater Mumbai Area and Pune till now. During the Festival of Fashion, we stress tested our systems, operational capabilities and gathered a lot of learnings on how to scale non-linearly efficiently. We studied several similar models namely Grofers, Zomato, Swiggy et al. to learn and ensure we didn’t do anything that was linearly scaling and operationally required a large field force. Looks like our team has now cracked the perfect overnight scaling model.
As of May 16, we support delivery across 6,091 pincode locations across the country. This switch was executed overnight but required many months of engineering to build a system that was India Scale ready.
These are fascinating times at Fynd as we look forward to serving customers in places like Budgam in Jammu, Tawang in Arunachal Pradesh, Puri in Orissa, Kasargod in Kerala, Bikaner in Rajasthan, and Port Blair in Andaman!
FAST! Our Core Customer Promise
Right from the get-go we have optimised our customer experience for speed. We put in a lot of engineering effort to reduce the loading time throughout the app and designed a checkout flow which reduced the number of steps involved from 5 (industry average) to just 2. All this effort would mean nothing if our delivery times didn’t beat the industry average by a huge margin. At a time when other e-commerce players are boasting about a 4 day delivery timeline, our unique model and intelligent order fulfilment system allows us to do the same between 2–34 hours.