Brahm AlrejaBrahm is the CEO & Founder at Innovative Incentives & Rewards
The face of ecommerce in India has gone through some apparent changes over the years. Today we have acquisition specialist sites committed to sell us babyish products, furniture, kitchen equipment, and more, forth with the horizontals which are also offering us aggregate from clothes to adaptable phones to books. Rules about foreign direct investment in online retail would drive yet another volte-face in India’s ecommerce market, appear the alleged “marketplace model”, but in all this, the online classified sites have not gone away.
The aboriginal contenders’ ability is not as arresting today, but if we own a TV, we’re apparently accustomed with two sites in this class – Olx and Quikr which are connected to advance online classifieds and continued to grow. Two of India’s better Market Places (Quikr and Olx) are disturbing to absorb their Customers and cull others on their platform. Olx & Quikr are an online classified advertisement medium and became affair point for consumers to consumers. Both brands accept been afflicted with an absolute book of classified advertisement class within 8-10 months and aggressively active in-context of cast acquaintance and consumers associate with online classified in Indian market.
Quikr & Olx having indistinguishable strategy substance towards target audience like:-
- Meeting to customer to consumers only.
- Take a photo of acclimated goods and upload in chargeless amount on site.
- 360 degree Brand activation & advice advancement action including TVC, Print, Out-Of-Home advertising, and Digital.
- An identical advice in both of the attack ‘Sell’:Quikr communicating message: – ‘photo khech, quikr pe bech’ i.e. (Take a photo, advertise on Quikr); Olx communicating message: – ‘phone ko banao advertise buzz i.e. (Make your buzz advertise phone).
- Subsequently 2nd appearance of cast attack carrying agnate bulletin is that ‘earn from home by selling used goods’.
Ache Fact for Customers: Each bazaar Place is appropriate to acknowledge the amount of Person willing to sell, and the aforementioned are accessible to appearance for all on the site. i.e. for -to-be buyers and non-buyers akin – appropriately the agent concluded up accepting some 18-carat calls and some non-genuine calls for the same – most frequently sometimes creating an affliction for the agent and hence a few humans kept themselves aloof and overseas from announcing the advertisement to abstain from giving the number.
How Quikr Retorted to the situation: They arose up with a few new skins in their app of which they are now commercial with the sort – in that the agent can adumbrate the amount and client can just babble with him over their app – appropriately alms bigger aloofness to sellers . Quikr’s anticipation they addressed the affair and yes absolutely they did – which was axiomatic from a lot of their television advertisement, assuming assorted humans getting addled by non-genuine buyers.
Olx in a fix: – The new affection was alluring absorption of sellers and on the face of it as it was an acceptable affection to use (yes it is an acceptable affection) and since Quikr was aboriginal to float the affection that they could not archetype the aforementioned or acquaint that the same way as well accessible in their app (and that is not accessible in their app as of this moment), so at one point for a few canicule Olx did not accept annihilation to adverse with.
How did OLX acknowledge: They came up with a new advertisement alternation assuming the adjacency of likeminded alien humans through their belvedere; appropriately and silently announcing the brighter ancillary of relationships and the ability of getting in aggregation of novel likeminded humans. Kuch Keemat Bhee, Kuch Keemetee Beee that cogent the banknote and the affectionate amount the user may accretion from the transaction over Olx by advancing in blow with likeminded people. They silently fabricated the account that alone money for the acclimated being was not that we achieve but we end up accepting relationships.
Why I sense Olx won
Quikr did display us the botheration in their advertisement and admitting they had a band-aid for the aforesaid but the absolute bearings with the abrogating alpha with the botheration over showed aggregate – in a 30 sec advertisement 20 sec for the delinquent and 10 sec for the solution. Whereas Olx, in their advertisement has NO botheration at all. Happiness and Relationship was the entire tactic, more fetching and poignant. Olx will still get to absorb their absolute sellers. A lot of the agents who are boxy and hard-hitting can be found on both the podiums; the new accretion shall be easier with the humane bit; instead of Quikr highlighting botheration in the amateur way.
