‘Pokémon Go to the polls’ – Everyone remembers this cringe-worthy joke – one of many, unfortunately – when Hillary Clinton tried to ‘relate to the kids’ in her presidential campaign against Donald Trump. The unaffected look on the faces of the kids in the video that went viral indicates that the joke fell flat.
Nintendo’s Rise And Fall
Millenials have fond memories of shoving cassette-shaped cartridges into a box-like console and playing iconic video games such as Pokémon, Super Mario Bros and The Legend of Zelda, which were prevalent during most of our childhoods. Nintendo had a monopoly of the gaming industry in the 1990s and early 2000s, with a market share of over 90%.
Since its launch in 1983, Nintendo sold more than 4.3 Bn video games and more than 680 Mn hardware units globally.
The simple storylines and iconic characters of the games appealed to both children and adults alike. Wii Sports, the third best-selling game ever, is evidence of this success.
With the advent of technology, however, growth had been stagnant in the post-millennium years. Competition from the mobile game industry – Sony’s Playstation and Microsoft’s Xbox – reduced Nintendo’s appeal to casual gamers. Nintendo had been stubborn to adapt, refusing to produce its games on competitors’ consoles.
In addition, the Nintendo 3DS and Wii U were poorly received due to their lack of innovation. As a result, Nintendo’s stock price fell to an all-time low of 10,000 JPY in 2012, an evidence of their decline.