A quick backstory of how Pixelmattic came to be. We started out as an education product startup almost 5 years ago. We bootstrapped our way to building a social learning platform, but go to market didn’t go to…err. plan.
The idealism and the naivety of a first-time entrepreneur gave way to the brutal reality of building a business.
We pivoted to a services business building apps and websites on various platforms. This meant a change in our approach and re-thinking every aspect of business. But DreamNotion had a positioning and brand problem with its previous association with education. We also felt that we were working on too many platforms and losing focus as a result.
Pixelmattic was born as a result, to address the brand problem and to help us focus on a particular service. Now a year later, with revenue and number of clients doubled, we’ve learned some valuable lessons.
Positioning is not what you do to a product, but what you do to the mind of the prospect — Jack Trout, Positioning
Positioning is critical for two reasons — helps you get clarity on the direction of your business and for clients to know who you really are. Word of mouth is more effective when people know you’re good at something and can easily share that. Positioning your product or services well makes your message easily shareable. Simple and clear messaging always helps. Doing too many things under the roof can muddle your USP, so going through an exercise of positioning your product or service is a reflective exercise that can be hugely beneficial.
We were able to create a new brand, position it clearly as a WordPress agency and focused on doing just a few things, but doing it really well. We immediately started to realise that our friends and business contacts now had a better language to use while telling their friends what we did. As a result, the word of mouth became more effective. The same thing happened with our clients as well.