You want to raise funding for your startup. You create a complete investor pitch and start sending it to investors. Is this a wise strategy? No.
It is much better to send a short teaser deck to see if the investor is excited. There are two benefits to this approach:
- Your teaser deck is very short and there is a 100% chance that your potential investor will view it.
- You will also protect your confidential information. You do not want to reveal everything about your startup to random investors who might never invest. It is better to share confidential information with the few investors who like your business.
Teaser Decks Are Like Movie Trailers
Have you noticed how good all movie trailers look? Movies can be good or bad but the trailers are mostly good. Movie trailers are crafted very carefully and a 2-3 minute trailer makes you excited about an upcoming film of 120 minutes.
You need to build your teaser deck like a movie trailer. Here’s how you do it:
- Fix the duration to 5 minutes
- Tell the investor why should he care about your startup
- Share 3 most remarkable things about your startup which will pique their interest
Components of a Teaser Deck
Everyone knows what all goes into a full-fledged investor deck. Here is a template which Sequoia has shared on their website.