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Why Mobile Presence Can Change How Your Startup Is Perceived

Why Mobile Presence Can Change How Your Startup Is Perceived

The present day scenario for a startup has become as competitive as it can be. From providing instant exponential growth in the beginning, the scenario has evolved, albeit gradually. Today, startups are required to come up with disruptive ideas and grow without burning cash on customer acquisition. Given such challenges, a dedicated mobile presence may make the critical difference in the success story of a nascent enterprise.

Although the present day user takes mobile app for granted, an absence of the same may prove lethal for the business. An absence of mobile presence would mean perhaps the startups isn’t big enough yet to release its mobile application, or isn’t serious about the business. Either way, the brand is out of sync with the target audience.

There are several other compelling factors making mobile presence a mandate for present-day ambitious users. It includes

Mobile is driving in more sales

While one may argue that smartphone are good sources to availing information while on the go but doesn’t contribute towards sales, the statistics show a different trend altogether. As per various studies, people are using their smartphones to purchase products and services of their liking. Mobile users have lower attention span and are looking for instant gratification served easily as possible. As per the studies conducted by Apptentive, 88% of the users surveyed have used retail mobile apps, out of which, 61% of the users are in the habit of using the same at least once a month. 26% of the people surveyed turned out to be avid users of these apps, accessing the same at least 7 times in a month. Clearly, that is a lot of people interacting with the mobile apps on a daily or monthly basis. Hence, by giving your brand a mobile presence, you would open doors for huge potential of earnest and evolving mobile users.

Smartphone users are marking the next dawn of economy

India is poised for a boom in the content, currently holding steady as the second largest base of smartphone users across the globe. With smartphones becoming easily affordable by the day and gaining popularity in the rural segments of India, including the tier II and III cities, the smartphone revolution is only slated to grow in the coming days. These statistics hold great significance to entrepreneurs and brand marketers. For instance, Myntra recently decided to focus only on the mobile users, driving their operations from the mobile app. Hence, marking a dedicated presence on the mobile, either via an app or a mobile compatible website, allows brands to channelise their focus and tap into an increasing market segment of focused users who are easy to influence.

Mobile marketing receives the much sought after Google love

Any digital marketer would be aware of how important it is to receive the Google love. Only recently, the God of search engines released an update, penalising any site which wasn’t mobile friendly. While no one in their right mind would want to mess up with Google’s ranking algorithm, the recent update only goes to show how important mobile marketing is perceived by the tech giant. Following the update, any website which isn’t mobile friendly, would lose its rankings on mobile search, hence shutting doors to an ever-increasing mobile traffic. Since having a fully responsive and mobile compatible website is the new norm, validated by Google, startups should ensure the same for the sake of growth hacking and gaining the required traction in the digital domain.

Your competition is already leaving no stone unturned to capitalise mobile web

Being a startup doesn’t make us immune to the competition, not only from the domestic players, but from the international markets as well. While you are still contemplating whether or not to register a mobile presence, chances are, your competition is already out live with a mobile app in store and perhaps a strategy to acquire more mobile customers. Industry experts have already predicted that small business spending on mobile marketing would double itself in the coming 5 years. Invest in the mobile presence of your brand today, if you intend to remain up to date and relevant for the present day market.

While the ease of sale and purchase is a fundamental feature of mobile apps or responsive websites, the phenomenon has gained a different prominence altogether. Investing in the mobile presence need not cost much, but surely would go a long way ahead in ensuring optimum presence of a brand amidst consumer market segments.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

Author

Ambika Sharma

Community

Ambika Sharma is the Founder & MD of Pulp Strategy Communications, an experiential marketing firm. Her past experience includes serving as Chief Operating Officer for Jagran Solutions (a unit of JPL), Encompass (A WPP Company) and Kidstuff (A Mudra Group Company). Some of the biggies she is working with includes Google, Yahoo India, Nokia, Philips, Renault to name a few.

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