According to a recent report by Morgan Stanley, ecommerce in Middle India is expected to grow at a CAGR of 50% over the next five years, reaching $150 Bn by 2025
Middle Indian ecommerce startups are using technology to reach rural consumers, who are often underserved by traditional retail channels
Despite the challenges that remain, there are several opportunities for ecommerce in Middle India, and the market is expected to continue to grow rapidly
For years, India’s ecommerce landscape was dominated by a few major players, with most of the action concentrated in the country’s metros. However, in recent years, a new wave of ecommerce startups has emerged from Middle India, challenging the status quo and reshaping the online retail landscape.
These startups are catering to the growing demand for ecommerce in Middle India, where internet penetration is increasing rapidly, and consumers are becoming increasingly comfortable with online shopping.