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Why the LP Outlook Is Good For Venture And Startups In 2017–2020

Why the LP Outlook Is Good For Venture And Startups In 2017–2020

Every year Upfront Ventures surveys Limited Partners (LPs) who are the main source of capital that invests in VC funds and thus the main source of capital that goes to startups to get an early-warning sense of the year ahead, leaving aside any Black Swans.

The results are in (and the full deck available) and a few things are clear:

  • LPs are at their most optimistic phase about venture since the great recession of 2007–2009.
  • LPs believe that the venture markets have permanently changed and there are now three distinct buckets in the venture: seed, A/B and growth stage.
  • LPs have moved beyond their strict belief that there is “the best and the rest” and now acknowledge that some of the best performers in the past decade have been what a decade ago were emerging managers (or non-existent) such as First Round Capital, Union Square Ventures, Lowercase Capital, Foundry Group, Spark Capital, IA Ventures, Founder Collective and many others. Note that all of these names were not started in Silicon Valley. So LPs are looking for a combination of “established top tier” and “new managers with differentiation.”
  • LPs now view co-investment opportunities much more favourably than they did a decade ago, with almost half of all LPs quite active and 1/3rd saying it’s one of the primary reasons they’re in venture.
  • LPs we surveyed (anonymously, pre-inauguration) are overwhelmingly anti-Trump with zero respondents saying he was “the right leader” for our country. However, in equal numbers they don’t believe that a Trump presidency is likely to have negative consequences for the Venture Capital and startup industry.

So here are some details: (please thank & follow! Chang Xu for her tireless effort in helping me prepare and analyse the data.)

If you met with LPs to raise a fund in 2009–2012 the most common refrain was, “We have too many managers and too many dollars in venture. We’re trying to limit our exposure.” That has changed dramatically in the past five years. At the tail end of this period when demand was picking up for the industry there was still a belief that in venture it only mattered that you got into the top 10 funds in Silicon Valley.

There is no doubt LPs still want access to the most elite funds but increasingly LPs have acknowledged that the industry has changed and some of the best performing managers have come from new firms and even many are outside of Silicon Valley thus LPs are more open to “new names.”

And while our entire industry’s riches have grown and as startups have stayed private for longer periods of time and raised significantly more private capital than they did in the past, an increasing number of LPs have sought to do “co-investments” win the funds that they back giving them more exposure to what they hope will be the better performing portfolio companies.

If you want to understand why LPs are so active in venture these days, the most obvious reason is that technology startups have paid off handsomely for many LPs but a more nuanced answer would also include “relative to other asset classes.” This is key because in a permanently low-interest-rate environment parking large pools of capital in assets that benefit from interest is not possible so LPs seek “higher yield.” I know most startups (or even VCs) tend not to think about this but when you ask LPs the data are clear:

Another trend we’ve noticed in LP opinions is regarding seed funds. When people like Michael Kim at Cendana or Hans Swildens at Industry Ventures started focussing on “Micro VCs” a decade ago or so we heard many LPs saying, “I’m not sure if seed fund investing is really a smart strategy. Will it last? Will they get squeezed? Will they have enough capital?” We never hear that any more. Seed fund investing is acknowledged likely to be a permanent force in our industry with too many great funds to list but aside from those I listed previously there is obviously Felicis, Softtech, Floodgate, K9, Forerunner, Cowboy and so, so many more that I’m already in trouble for not naming another 20 I respect.

Late-stage/growth VC sucks up the most amount of capital in aggregate in our industry and there was a movement by some of the larger VCs to say that traditional VCs would “get squeezed” but LPs don’t buy it. More LPs said that traditional A/B VC funds were the “best fit” for them than any other kind but the reality is that the largest response was that LPs wanted a “healthy mix” of Seed, A/B and Growth.

So …

Not a single LP surveyed said Trump was the right leader for the United States and a clear 71% said they disliked Trump, were anti-Trump or were “deeply offended” by Trump.

But at the end of the day most LPs (like most VCs we surveyed) believe that the President likely won’t have a major impact one way or the other on how the venture capital markets and therefore the underlying technology startup markets perform.

If the mood of LPs that we surveyed is a reflection on how VCs get financed in the coming three years then a natural conclusion would be that entrepreneurs should continue to find the venture markets robust and capital available for great ideas and businesses with early traction. That said, of course, all bets are off if there are unforeseen world events that cause markets to panic and one has to believe the chances of such a “black swan” are greater under a Trump presidency than any presidency in recent history.

[This post by Mark Suster first appeared here and has been reproduced with permission.]

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.


Mark Suster


2x entrepreneur. Sold both companies (last to Turned VC looking to invest in passionate entrepreneurs.

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