A Look At The Numbers Behind Online Advertising

When people talk about advertising, it is said that 9 out of 10 they’re probably referring to online advertising which has proven to be extremely profitable both for small and large businesses. No doubt that now the Internet users have become experts when it comes to clicking website ads, but on the other side when one is in a business, it’s all about finding the trick/way that might draw customers attention.

Reports states that 95% of Google’s revenue comes from online advertising. The average person is served over 1,700 banner ads per month but only half of them are ever viewed. But still the businesses have sharpened their tools and are filtering the Ads that are not being viewed.

Here is an infographic from Invesp that takes a closer look at the numbers behind online advertising, from who’s doing the clicking to what industries are most clickable.

Some key takeaways:
• The average person is served over 1,700 banner ads per month but only half of them are ever viewed.
• Click rates for display Ad campaigns average only 0.1%, which means that only 1 out of 1000 Ads in a campaign is clicked.
• Over 70% of marketers fail to target consumers with behavioral data.