My grandmother recently signed up for Facebook.
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My niece who is 12 years old, frequents Tumblr. I recently hung out with a friend and we reminisced about how we first met: on Twitter. Many people can’t make a home purchase without consulting their stylist: Pinterest. My web developer relies on Instagram and Vine for inspiration. And finally, I only make a hire when my recruiter, LinkedIn, tells me to.
- Every post has one of two purposes: Sharing or Generating. Know your goal!
- Connect your other social media accounts to FB and others and cross promote
- Add the key words to the user name so it has a better chance of coming up when searching
- Put the website URL in your About section
- Create an editorial calendar and pre-schedule posts with Hootsuite
- Comment and like posts on other pages so others know your page
- Integrate your email subscription form into FB page (if you use MailChimp, here is how)
- Make the ratio of “selling” to “engaging info” 20%:80%
- Make a list of all the problems/challenges your super specific target customer is facing and compose posts accordingly
- Create offers only for FB fans (you can find code that hides posts from non-fans)
- Use video/infographics/cartoons/other fun and different visuals
- Create posts with questions to generate discussion
- Leverage calendar events and news events and post related to those
- Get personal: Include your photo in the FB profile (if not on the profile photo, somewhere on the photo stream