Every day you receive communication from various businesses that are vying for your time, attention and money. Some excite you, some annoy you, and some you never even see because you avoid going through such communication. Over the past couple of weeks, I took a look at my inboxes to see what communication I found intrusive, and which ones I found engaging.
Intrusive: Emails from an online booking portal that knows nothing about me
Thanks for the offer, but a) I don’t live in Kolkata and b) I already used your website to book tickets in the city I live in. So what you now have is my location, email address and an idea of what kind of events I go to. Why not use them to target me better?
Engaging: Email from e-tailer who knows I might be eyeing a new phone