When you’re building something that you believe in — whether it’s something that has the huge power to shake the foundations of everything that has come before it or just a simple idea that keeps you awake at night — your dream is to innovate.
Innovative thinking requires boundless thinking. It requires you to shake off the shackles of the standard and systemised and popularly accepted thought processes and patterns that you’ve been imprinted with. It requires you to conceptualise without limits.
That’s why innovation doesn’t need permission.
“In fact, it’s why innovation bucks against permission, and bucks against the staid and the conservative, and bucks against the frameworks that regulate the world.”
The problem is, while innovation doesn’t need permission, it needs a few things that are a whole lot more important.
It needs empathy. Empathy for the people and the cultural mores that are swept aside or discarded by technological and social innovation and change.
It needs sensitivity. Sensitivity to the factors that go beyond the spreadsheets and the dashboards and the conversion charts.
It needs ethics. Ethics that guide what we can and can’t do, in the mission to build and grow and acquire and change. Ethics that tell us what is and is not acceptable behaviour.