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India’s Wiser Choice For Sustainable Development: Live Frugal, Live Local And A System That Pushes for It

India’s Wiser Choice For Sustainable Development: Live Frugal, Live Local And A System That Pushes for It

Technology changes life much faster than it is perceived, assessed, and processed by people

An economic growth rate is a parameter of a promise of a better future for the disadvantaged people in a country

In the next ten years, machine learning will relieve human beings of many analytical, time-consuming jobs

The pandemic and the lockdown were devastating for many, to say the least – we saw an exodus of migrant labourers trying desperately to get back ‘home’, not for the fear of catching a disease, but for the fear of facing hunger. We realised that about one-third of Indians are daily wage earners who live from day to day, having very little left to handle an unprecedented crisis of this magnitude.

These vulnerable people, all around us, remain invisible, though they are the ones who construct roads, malls, run retail chains, work in the factory, or clean our houses. While we feel thankful to have a roof over our head and food on our plate, the inequitable conditions we live in force us to witness wrenching visuals of children carrying weights on their heads, and dry ‘rotis‘ wrapped in a newspaper scattered on a railway track.

Once we attempt to resume our normal lives, it will become important to introspect why the plight of more than half of India was overlooked for all these years. Moreover, India must seize this opportunity to develop an economy that is both equitable and sustainable.

An economic growth rate is a parameter of a promise of a better future for the disadvantaged people in a country. The coinage of ‘trillion-dollar economy’, a terminology that indicates a prospering economy should mean something and bring the hope of a more comfortable life to the disadvantaged, the middle-class and the rich alike, for the daily wage earners who toil at construction sites will convert this dream into a reality – it is not possible without them.

Assess Needs To Reduce Wasteful Expenses

The life created by the modern civilization, especially in the large pockets of urban areas, is the most comfortable life in the history of mankind – making fire is a button away, running water is available round-the-clock, it takes only a light touch to have light, just to mention a few. The contribution of technology and all those who toiled to develop it is unparalleled but exploitation of natural resources is one of its avoidable and sad ill-effects – in the last 200 years alone, human beings have exploited more natural resources than the last 2000 years of written history.

Technology changes life much faster than it is perceived, assessed, and processed by people – there is no time to reflect on whether the change that technology is supposed to bring in his life, is desired, required or aspired; he can only come to terms with it. Therefore, houses become a stockpile of all kinds of waste – discarded clothes, gadgets, furniture, food, etc. in our bid to keep up with ‘trend’.

While renovating the house, one may suggest that a false ceiling will give a better look to your room and better options to place lighting fittings. However, you must take time to assess whether you would like to take the pain of unreachable, unclean corners. Worse, in a few years, false ceilings may no longer be the ‘trend’, will you take the pain of changing it again? What about a few years after that? And more importantly, what possible harm can the bare, white ceiling do? False ceiling is a euphemism for all the comforts that are not so essential in modern living.

The lockdown gave us an opportunity to think about the false ceilings we already have – as one of the fastest-growing that is projected to grow at 9.5% in the next fiscal, it is important to think where are we going and what we are we leaving behind, and how many who do not have the basic amenities to lead a life. It will take a lot of hard work for these people to get a comfortable life for these people and unless we act fast and decisively, their comfortable life may dawn at a time when clean air and water may be scarce, not because a lot of people would have risen out of poverty but because the other half would have gotten used to a certain lifestyle.

Choose Products And Services Suitable To Local Conditions And Needs

Those who offer the choice have well-oiled machinery of product development strategies, social influencers, and marketing professionals who spoil people with choice and project them as a technological development and scientific innovation. They exaggerate the truth, if not fabricate it, and act as channelizes human thoughts in a certain direction to opt for an ‘ideal lifestyle’, led by some and aspired by many.

The utility of products is not debated and must be adopted without question. Thanks to the advantage of scale, they successfully supersede local food chains, handloom and handicrafts that make life richer – a simple life, close to nature, with necessary of the modern comforts is not only charming and less harmful to nature, but also helps local economy where you are contributing directly. While bigger enterprises will frown upon ‘carbon footprint’ and other such parameters to reconsider your support to their smaller and local competitors, one must remember that consumers are their only scale and continued support of one can make or break their enterprises, an impact far greater than losing a ‘segment’ may have on their bigger brothers.

False ceiling creates a fallacy, if it is thrusted upon us. We have to be wiser.

This wisdom needs to come from the policymakers who will decide on how to help local enterprises in the current scenario and create demand for local products. It will be imprudent to identify technology as the devil. In the next ten years, machine learning will relieve human beings of many analytical, time-consuming jobs, as manufacturing inventions are relieved of arduous manual labour in many cases. The politico-economic system should be able to develop policies that are incisive and inclusive. At the same time, there must be comprehensive awareness campaigns that will help people to learn how to question their lifestyle choices and choose those which are essential.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.