For the Indian ecommerce sector, 2023 was more about retention and loyalty than customer acquisition
In 2024, more brands will implement generative AI to change how customers discover products and make the shopping experience more intuitive and personalised
Here are some trends expected to shape up and gain significant traction in 2024
The ecommerce sector is ever evolving, and in 2024, expect a new wave of changing customer expectations at every touch point and creative strategies and technologies to meet these changes.
Ecommerce businesses witnessed intensified competition in marketplaces. They had to navigate through crowded marketplaces and also struggle with an increase in ad costs on these platforms.