Your browser is currently blocking notification.
Please follow this instruction to subscribe:
X
Notifications are already enabled.
X

How User-Generated Content Is Creating Huge Drift In Media Ingestion From Conventional Content

How User-Generated Content Is Creating Huge Drift In Media Ingestion From Conventional Content

In the coming years, the user-generated content is going to play a pivotal role in the media industry

The user-generated content has become the connecting point with the masses

Today, the content is no more restrictive to texts or videos alone

With the evolution in media, there has been a remarkable shift in the kind of content being consumed. This has led to multiple changes, ranging from content generation to its implications on the various industries.

For instance, this has helped brands in making marketing more personalised and consumer inclusive. Today, media is no more restricted to just creating content for the audience. Rather, the users are being given the opportunities to participate and generate content.

With the recent growth of live video streaming platforms, there is a very different dynamic that has been witnessed in the media and marketing industry. Internet trends report user-generated content is snowballing across all the media platforms.

Hence, the importance of user-generated content cannot go unnoticed where users are adopting other app-based platforms which have been unchartered territory for many Indians till date.

The adoption of a live streaming platform like Facebook live , YouTube, Pariscope, Vimeo-Livestream, Bigo Live is a very prominent example of the user-generated content in India, where individuals, brands etc are executing campaigns, showcasing their talents like singing, dancing, storytelling, acting, culinary skills etc that too in front of a live audience.

Here’s Why It’s Gaining Prominence

Adding A Tinge Of Uniqueness And Personalisation

The unique nature of the content derived from the day to day life activities, challenges, events etc shared by the users/audience adds uniqueness and personalised touch to make the content more appealing.

The user-generated content has become the connecting point with the masses where no brand is trying to teach or preach but an individual is providing content which is relatable and useful without any ulterior motive.

This has paved way for all sorts of entertainers, reviewers, stand-up comedians, motivational speakers, spiritual guides, nutritionists, food vloggers, globe trotters etc, who are different from the previous generations of the same.

Offers Diversity In The Content

The diversity that the user-generated content provides is impeccable. Today, the content is no more restrictive to texts or videos alone. With the mushrooming of various live video streaming platforms like YouTube, Pariscope, Vimeo-Livestream, Facebook Live, Instagram live, Bigo Live etc. we are seeing the content that has fun, humour, and a message added which serves a purpose in a better manner.

 Have Multiplicity Of Advantages Attached

In the coming years, the user-generated content is going to play a pivotal role in the media industry because of its various features. Some of them are:

  • Real life stories, real-time content creation and real-time engagement add more value to the content being shared.
  • Brings in the authenticity to the content which is created by users without polishing it too many acts as the most important tool and bring the testimony angle when it comes to engaging with the audience.

Earn While You Learn

Platforms have been promoting user-generated content also by allowing them to monetise the content which has become a money-making formula for people to try their hands at these platforms to earn extra income and gain some name and fame.

Be it YouTube, Pariscope, BIGO LIVE or such platforms, the creativity has been offered a chance to flourish even at the ground level. And people are really getting paid handsomely for following their passion and chasing their dreams to get rich and famous.

In Conclusion

The user-generated content will always be a very engaging aspect of the content universe, as it allows the content to become more relatable, informative, and advisable without making it sound preachy. The live video streaming channels are going to add more worth to the entire process.

Even though the live video streaming platforms have been around for a few years, thanks to the new wave of live streaming tools powered with the improved technology, one has the power of going live anytime, anywhere, making the user-generated content extremely poignant.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

Author

Puneet Sharma

Community
VP Strategy & Marketing at Saints Art

Puneet has more than 10 years of experience in marketing and has been instrumental in creating disruptive marketing and communications strategies for leading brands in India.

Responses
https://inc42.com/resources/how-machine-learning-holds-potential-to-revolutionise-bfsi-sector/
Loading Next…

Upcoming Events