In the coming years, the user-generated content is going to play a pivotal role in the media industry
The user-generated content has become the connecting point with the masses
Today, the content is no more restrictive to texts or videos alone
With the evolution in media, there has been a remarkable shift in the kind of content being consumed. This has led to multiple changes, ranging from content generation to its implications on the various industries.
For instance, this has helped brands in making marketing more personalised and consumer inclusive. Today, media is no more restricted to just creating content for the audience. Rather, the users are being given the opportunities to participate and generate content.