According to KPMG India, the country already has more than 800 D2C brands. The D2C market is currently valued at $44.6 Bn, but it is expected to grow to $302 Bn by FY 2030
Despite accounting for a minor portion of India's ecommerce sector, social commerce is expected to reach $70 Bn in GMV by 2030 according to a study conducted by Sequoia India and Bain & Company
Social commerce offers D2C businesses a direct route to customers, giving them full control over the experience that is created for them
According to KPMG India, the country already has more than 800 D2C brands. The D2C market is currently valued at $44.6 Bn, but it is expected to grow to $302 Bn by FY 2030.
In recent years, several D2C businesses, such as mCaffeine, Khadi Essentials, Arata, WOW Skin Science, Plum Goodness, and others, have occupied niche markets and built strong brand relationships with customers. D2C startups such as Mamaearth, Sugar, and others are fiercely competing with large FMCG brands such as Himalaya, Hindustan Unilever, and a slew of others.