How Social Commerce Platforms Can Help D2C Brands Scale Up

How Social Commerce Platforms Can Help D2C Brands Scale Up

SUMMARY

According to KPMG India, the country already has more than 800 D2C brands. The D2C market is currently valued at $44.6 Bn, but it is expected to grow to $302 Bn by FY 2030

Despite accounting for a minor portion of India's ecommerce sector, social commerce is expected to reach $70 Bn in GMV by 2030 according to a study conducted by Sequoia India and Bain & Company

Social commerce offers D2C businesses a direct route to customers, giving them full control over the experience that is created for them

According to KPMG India, the country already has more than 800 D2C brands. The D2C market is currently valued at $44.6 Bn, but it is expected to grow to $302 Bn by FY 2030. 

In recent years, several D2C businesses, such as mCaffeine, Khadi Essentials, Arata, WOW Skin Science, Plum Goodness, and others, have occupied niche markets and built strong brand relationships with customers. D2C startups such as Mamaearth, Sugar, and others are fiercely competing with large FMCG brands such as Himalaya, Hindustan Unilever, and a slew of others.

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