ONDC is an initiative that aims to promote open networks for all aspects of the exchange of goods and services using an open-network methodology that is not limited to a single platform
According to Bain & Company, the e-retail sector in India is projected to grow from $150 Bn to $170 Bn by 2026
The government anticipates that the ONDC project would ultimately benefit consumers by driving competition and innovation in the ecommerce sector
ONDC is an initiative that aims to promote open networks for all aspects of the exchange of goods and services using an open-network methodology that is not limited to a single platform.
The rationale behind this decision is to empower small merchants and end the duopoly of global ecommerce behemoths like Amazon and Walmart-owned Flipkart, which account for more than half of the industry.