How Embedded Integration Technology Can Reshape Indian Logistics Startups

Manual processes and legacy systems have weighed down the logistics industry for decades. Moreover, point solutions only serve a specific purpose but fail to provide a holistic overview by hindering data sharing across similar applications. 

This leads to dependence upon multiple such solutions that calls for significant investment in time and resources and slow down business growth. Let’s look at the challenges logistics businesses face regularly:

• Inability to effectively manage multiple digital solutions
• Challenges in standardising business communication formats within software systems
• Cumbersome onboarding of new customers and integrating applications
• Limited visibility over supply chain transactions

However, by leveraging embedded integrations, businesses can address the above challenges and ensure flexibility and transparency across their logistics and supply chain operations. The technology also ensures that the components of a disjointed IT architecture work together effectively.

Consider embedded integration technology to be a company’s digital nervous system. It helps to connect all the different software applications and platforms, internal and external, a company uses to streamline processes and make communications smooth. In fact, businesses that do not take advantage of this technology can quickly find themselves struggling to keep up with the competition. 

How Embedded Integration Enhances Logistics Operations

Embedded integration technology is a set of tools and protocols that helps to connect the various software applications used by logistics companies. This can include anything from enterprise resource planning (ERP) systems and customer relationship management (CRM) platforms to warehouse management systems (WMS) and transportation management systems (TMS).

Connecting all of the software applications and platforms used by a logistics company can help to speed up processes and improve communication between departments. This can lead to a more efficient business while also increasing visibility. 

Moreover, logistics businesses that take advantage of advanced embedded integration technology can automate and optimise processes to shrink overall logistics costs by 12%, reduce errors, and lower delays by increasing on-time deliveries by 24%. 

Here are some of the benefits of leveraging embedded integration technology.

Manage & Share Vast Data

The technology enables logistics-powered businesses to improve supply chain coordination by providing visibility into the order’s real-time location, traffic updates, delivery status, customer feedback, and so on. They can better engage with customers, monitor inventory levels, and estimate delivery times.

Ensure Superior Customer Service

Cloud-based integrations allow businesses to quickly onboard customers/partners and securely exchange information without downtime or slowdown. Faster processing and execution also make any customer-centric changes for a better experience simple to implement. 

Advanced embedded integration technology reduces customer onboarding time by 45%, increases customer communication speed by 25-30%, and reduces complaints by 28%. 

Enable Adherence To Business Protocols

The technology enables logistics companies to connect and integrate disparate data while meeting strict SLAs. 

Moreover, real-time monitoring facilitates securely sharing sensitive data by exchanging business documents in standard electronic formats within software systems with companies globally.

Extend Value-Added Services To Partners/Customers

Since embedded integration technology enables drawing meaningful inferences by collating data across applications and processes, this can also help logistics and supply chain businesses present their customers with relevant additional insights that may come in handy in optimising operations and achieving business goals. 

How to Implement Embedded Integration Technology

The good news is that implementing embedded integration technology for your logistics company is simple and quick, and it does not necessitate tearing down or replacing existing infrastructure.

Low-code SaaS-based smart logistics management platforms facilitate easy integration with the various software applications used by your business. This is done via application programming interfaces (APIs) or web services. Once the integration is complete, the business can take advantage of all the benefits of embedded integration technology.