What is Hootsuite?
Hootsuite is a web based application(SaaS) which allows you to manage, track and schedule your social networking accounts, all from beautiful little dashboard; and like all new web services supports your pc as well as ipad and mobile.
Created by Ryan Holmes in 2008, it was one of the first tools that allowed you to manage multiple social media accounts.
It has a browser plug-in through which one or many social network accounts can be posted at the same time while browsing the web, content can be shared and all in the same browsing session, without going to another site to post or Tweet.
So is it good?
Hell YES! The key stone of it popularity is its efficient and streamlined nature. It has a variety of features, some of which cater to specific demands of specific networks also.
You have each of your different social accounts on a different tab on the window, allowing easier access and management. You can manage Facebook, Twitter, LinkedIn, Google + pages, Myspace, Foursquare, World Press, Mixi etc.
Features at a Glance:
- Well designed website and user friendly graphics. Most users find it easier to navigate and work on Hootsuite as compared to other social management sites.
- Multiple networks in one place on the DASHBOARD. It’s easier to handle many accounts by navigating through the different tabs for each account.
- You track the progress of your social media strategy using custom analytics.
- It’s easier to work with Hootsuite when collaborating with many people and teams. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.
- It keeps tracks of your clicks with built in URL shortening using Custom Links.
- Hootsuite provides you with an analytics report once a week for review.
- Another good feature is RSS Integeration.You can auto post directly from your blog or for blog that you follow.
- A personal favourite is scheduled messages. You can go to the send later button and schedule your dates by clicking on the calendar.
Pros vs Cons:
As compared to other social management sites such as TweetDeck, Social Oomph, Seismic, Nimble contact, Sprout social etc a general chart of pros and cons: