Remember Google Project Ara? Last October, Motorola’s Advanced Technology and Projects (ATAP) group, then a part of Google, announced an interesting partnership with PhoneBloks with the goal of creating highly modular smartphones that customers could build and update themselves much like the LEGO bricks. Phonebloks, a partner of Google in this ambitious project recently released a video to share some insides on this “Build it Yourself” Smartphone project focusing on the team behind it.We ended up deciding that embracing this block and modular aesthetic was part of the phone. Let’s not hide it or put it behind the cover.
Perhaps the best design statement we could make was that this phone can flow and adapt just as much as our lives flow and adapt. And that in itself is an aesthetic.