Finding prospective clients is the single greatest challenge you face as a marketer. With the sheer number of avenues available in the modern market, it is easy to feel overwhelmed and not know where to start. Here are some ways you can make tracking down your next big client easier, cheaper, and faster than ever before.
Leverage Social Media
Social media currently serves as the second-largest time sink for Internet usage, after video browsing. Popular sites like Facebook, Twitter, and Instagram offer companies and customers the opportunity to communicate with exceptional ease, transparency, and speed. Here are some things to consider when developing your social media plan.
Keep It Updated
Poorly updated social media profiles will not attract the audience you need. Remember — the more shared your content is the more likely it will be presented to a prospective client. Create a schedule and stick with it!
Leverage The Right Platform For The Task
Find industry-specific forums and leverage them to best reach your target consumer. For instance, if you are a law firm specialising in estate planning you may want to join senior citizen-focussed chat groups.
Speak With Your Followers
Social media is not meant to be one-sided. Engage in conversations with clients to encourage greater sharing and brand growth. By adding a human touch to your outreach efforts, you will inspire brand loyalty and encourage current clients to become advocates for your products and services.
Be Your Own Publicist
One of the greatest challenges with social media sites is the fact that you ultimately do not control the platform. The host company can, and will, make changes that put its needs first. Creating a blog on your business site will enable you to sidestep this issue by creating a place in which to share content that you exclusively control in a manner fitting your specific marketing goals. Add in the following to truly maximise the lead generating potential of your blog:
- Actively moderated comments sections.
- Email newsletter signup forms.
- Infographics and custom made videos.
- Share links to popular social media platforms.
Search Engine Optimisation
Properly SEO-focussed content helps prospective clients discover your site, and thus your business and its services, by pairing quality content with keywords utilised by consumers during web searches. There are three main things to consider when making your site SEO compliant:
- Fresh content is key — update your site regularly.
- Connect with other quality content — leverage outside links to information sites.
- Use a tool like Google’s Keyword Planner to find high scoring keywords.
Creating engaging web copy requires experience with the latest web standards and an impeccable understanding of digital marketing. Turn to the team at Speedlancer to develop your website today and enjoy industry leading content in a fraction of the time other companies require, all without having to waste time interviewing or hiring developers and content managers.
Instead of risking your next quarter’s bottom line by experimenting with different methods, you can also user our Bundles at Speedlancer. Our team of carefully selected marketing freelancers have the experience and dedication needed to quickly identify prospective clients for a fraction of the price traditional marketing endeavors cost. In just a few hours, you will have all the information needed to expand your client base, satisfaction guaranteed.
With our assistance you can go from passively growing your client base to actively seeking out new revenue sources without having to wait weeks, if not months, for a possible return on your investment.
[This post by Jon Westenberg first appeared on Medium and has been reproduced with permission.]
