In a previous post of mine I wrote how you can build your startup without any capital. Although that the feedback was quite positive believe it or not…… one question arisen again and again.
The question it was something like that; ok Andreas let’s assume that we figure out one startup type that doesn’t require any initial capital investment, how I will be able to deliver confidently a great value to my potential customers, given that I am neither an expert nor I have any significant experience in that field?
Undeniably is a great point, and of course it’s necessary to be addressed.
What is expertise?
Initially let’s try to define roughly what is expertise and if it’s required in the process of building a great startup.
If we attempt to deconstruct the topic of expertise, my understanding based on the research that I carried out and some talks that I had with individuals that are so-called experts in their field, expertise it’s composed by 2 core elements: in-depth knowledge of a very narrow area and on-the-job-experience.