If you are a D2C brand founder in 2023, the battle for consumer mindshare and market share may feel like an attempt to summit Everest
As of 2022, India has more than 5,000 active ecommerce startups all vying for the $400 Bn projected opportunity by 2030
This means that what may have worked for Sleepy Owl or boAt in 2018 may no longer be possible in 2023
If you are a D2C brand founder in 2023, the battle for consumer mindshare and market share may feel like an attempt to summit Everest—uphill, high stakes, fraught with the danger of missteps and demanding superhuman business stamina.
As of 2022, India has more than 5,000 active ecommerce startups all vying for the $400 Bn projected opportunity by 2030. Even as the D2C ecosystem continues to mature with better backend solutions for order fulfilment, payments, inventory and delivery, the distribution conundrum (should startups sell via branded ecommerce stores or marketplaces) remains more muddling than ever.