Organic food is pricier and the growth in the income levels of the middle class of India has enabled the population segment to shift in lifestyle
Tech startups and tech companies in India have been working to spread awareness about food and lifestyle change in India and promote organic food
Here are a few strategies tech startups are deploying to reach out to the right set of users
In the past couple of decades, there has been a huge shift in the food lifestyle patterns in India. In recent years particularly, there has been a huge rise in the demand for organic food and products.
There have been many drivers behind this development. The biggest one is that the country’s food and beverage industry, especially in the category of organic food, has experienced gradual growth in the past few years.