When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets

When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets

The magnitude of the demonetisation drive can be gauged from the fact that India has one of the highest levels of currency in circulation in the world – at over 12% of its Gross Domestic Product and of this, 87% was in the form of INR 500 and INR 1,000 notes. Thus, implementing such a decision was replete with risks, such as plunging the economy into chaos and causing hardships for the daily wagers and people working in the unorganised sector.

Even though the country is still struggling with closed ATMs, cash-strapped banks and long queues, the mood remains upbeat. This is because the effects of such a decision are certainly going to result in widespread benefits for the country and the common man over the long term.

The demonetisation decision will have certain immediate effects- such as making a dent in the hoarding of black money, affecting counterfeit currency, and promoting cashless payments.

The travel industry in India is a robust contributor to the GDP and, these are some of the changes the industry will be impacted by, following the announcement.

Impact On Travel Industry

This move has had an extremely debilitating effect on many industries such as real estate and weddings, where a significant portion of transactions are carried out through cash. In the same vein, the portion of cash in travel spends is significant, although there are several checks in place as implemented by RBI, such as cash payment limit on the purchase of foreign exchange at INR 50,000 only.

As per industry estimates, from an estimated outbound retail market of $15 Bn, at least half comprises cash.

With the proposed demonetisation, local money changers who, almost entirely, deal in cash while providing foreign exchange, will be hit hard. This will be beneficial for the travellers, however, as most of these money changers do not follow a transparent manner of establishing exchange rates.

On the other hand, online foreign exchange marketplaces such as BookMyForex which carry out online transactions and provide real time updates of exchange rates updated to within 3 seconds, will hugely benefit from the push towards a more digitally-oriented transactional space. This will also promote plastic money and tools such as forex travel cards along with online or electronic payments.

Private overseas remittances will also suffer restrictions as overseas transactions will be severely scrutinised. Banks might try to gain from such a scenario by enhancing the interest on exchange rates.

On the other hand, for the travellers already in India or stranded with some leftover Indian currency, the options might get limited. Foreign travellers are advised to get the leftover currency changed as soon as possible, because as time passes, the job will become more difficult.

Secondly, travellers can get their cash exchanged for other denominations or currency, or get an acquaintance or friend in India to get the money converted and wired back. While tourists had been provided with a deadline of November 11, midnight and an amount cap of INR 5,000 to exchange Indian currency at the airports, travellers who originally had a buyback guarantee when they purchased the Indian rupee would be able to swap them back.

Conclusion

With the present changes being implemented in such a drastic manner, the reset button has been hit. It is a welcome change and a majority of the country has accepted the announcements valiantly and has taken the few hiccups in its stride.

The first step has been taken, but it needs to be followed by perfect implementation and an intense desire to not resort to the old practices, as only then can our country function at its optimal state.

[The author of this post is Sudarshan Motwani, CEO and co-founder, BookMyForex]

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets-Inc42 Media
When Change Becomes Necessary – Demonetisation And Its Impact On Travel Markets-Inc42 Media
You’re in Good company