Around 65% of Indian consumers have embraced the convenience of D2C purchases, highlighting the widespread adoption of this new retail model
Investing in data and analytical capabilities will further help D2C brands offer personalised services based on customers’ preferences
In the future, three out of four brands are expected to leverage influencer marketing, with the market projections to be valued at INR 3,375 Cr by 2026
India’s direct-to-consumer (D2C) market has undergone a remarkable transformation, evolving from a nascent trend to a robust mainstream sector. Today, the country boasts a thriving D2C landscape, with nearly 600+ brands vying for consumer attention.
Significantly, around 65% of Indian consumers have embraced the convenience of D2C purchases, highlighting the widespread adoption of this new retail model. Industry data paints a promising picture, projecting the sector to reach a staggering $100 Bn by 2025, a testament to its exponential growth trajectory.