D2C Revolution: Why Thinking Outside The Box Is Your Secret Weapon

D2C Revolution: Why Thinking Outside The Box Is Your Secret Weapon

SUMMARY

Around 65% of Indian consumers have embraced the convenience of D2C purchases, highlighting the widespread adoption of this new retail model

Investing in data and analytical capabilities will further help D2C brands offer personalised services based on customers’ preferences

In the future, three out of four brands are expected to leverage influencer marketing, with the market projections to be valued at INR 3,375 Cr by 2026

India’s direct-to-consumer (D2C) market has undergone a remarkable transformation, evolving from a nascent trend to a robust mainstream sector. Today, the country boasts a thriving D2C landscape, with nearly 600+ brands vying for consumer attention. 

Significantly, around 65% of Indian consumers have embraced the convenience of D2C purchases, highlighting the widespread adoption of this new retail model. Industry data paints a promising picture, projecting the sector to reach a staggering $100 Bn by 2025, a testament to its exponential growth trajectory.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

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