
Focusing on softer conversions, such as adding items to carts, can sometimes lead to a surge in that particular action but not actual purchases
The art of optimisation lies in striking a delicate balance between capturing the attention of potential customers and gently steering them towards a purchase decision
As a marketer, you're not just interested in what users do; you also want to understand why
I recently had the opportunity to work with a D2C brand that was facing challenges in converting Facebook ad leads into actual sales. Despite generating a significant number of ‘Add-to-Cart’ actions, their overall conversion rate remained disappointingly low.