As an entrepreneur who has launched a startup, the main target for your product or services is the customer. As you are still setting up your credibility, keeping your customers happy is of prime importance. Thus, customer service is a significant lifeline for your business. It will not only make your customers happy, but also help you get direct feedback and valuable inputs of the market reaction to your products, so you can make any course correction, if necessary.
Customer service is a very broad term and often entails the efforts of you and your team in engaging your customers from the minute they contact you, whether by phone, personal contact or via your website. Your proactive response to address their needs well will go a long way into building a healthy and lasting relationship that can work in your favor.
Happy customers are the best promoters
A satisfied customer will most likely share their good experience with others. Such word-of-mouth publicity can do magic, which can beat your most innovative marketing campaigns. This can help you expand your customer base manifold, and also gain familiarity with more people, who may not use your services, but still help in getting you recognition in the market and in building your brand, that too at zero cost!
Happy customers will share honest feedback
Those who believe in your products will share true feedback to help you improve. Others will simply not bother to give feedback, or fill it half-heartedly, not taking any pains to give you the true picture. This direct feedback is a crucial basis to help you understand how your services are being accepted and can prove to be the single most valuable data to give you the direction for improvement and even growth.
How to ensure happy customers for your startup
Give them value for their money
Focus on what they need and what ‘they’ think is the best value for their money, not what ‘you’ think is the best quality for them. This is important to bear in mind while designing new services and products as well.
Communicate and communicate some more
Maintain a two-way communication channel with your customers. Always be willing to listen, rather than be telling! Reach out via various channels – social media, phone, video chats, emails, face-to-face conversations. Try and keep these sessions on a one-on-one basis and do an active follow-up of their concerns.