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Comprehensive List of Web And Mobile Revenue Models

Comprehensive List of Web And Mobile Revenue Models

How does XYZ.com make money? This is one of the most common questions asked around on sites like Quora and forums.

I found a great list of models that i wanted to share with you guys, thanks to the awesome community at HackPad. Follow the original thread here.

Advertising

  • Display Ads – ex. Yahoo!
  • Search Ads – ex. Google
  • Text Ads – ex. Google
  • Video Ads – ex. Hulu
  • Audio Ads – ex. Pandora
  • Promoted Content – ex. Twitter, Tumblr
  • Paid content links – ex. Outbrain
  • Recruitment Ads – ex. LinkedIn
  • Lead Generation – ex. MoneySuperMarket, ZocDoc
  • Affiliate Fees – ex. Amazon Affiliate Program
  • Classifieds – ex. Craiglist
  • Featured listings – e.g. Yelp, Super Pages;
  • Email Ads – as done by Yahoo, MSN
  • Ad Retargeting – ex. Criteo
  • Real-time Intent Ad Delivery
  • Location-based offers – ex/ Foursquare
  • Sponsorships / Site Takeovers – ex. Pandora

Commerce

  • Retailing – ex. Zappos
  • Marketplace – ex. Etsy
  • Crowdsourced Marketplace – ex. Threadless
  • Excess Capacity Markets – Uber, AirBnB
  • Vertically Integrated Commerce – ex. Warby Parker
  • Aggregator – ex. Lastminute.com
  • Flash Sales: Gilt Groupe, Vente Privee
  • Group buying – ex. Groupon
  • Digital goods / downloads – ex. iTunes
  • Virtual goods – ex. Zynga
  • Training – ex. Cloudera (??), -> Coursera
  • Pay what you want – ex. Radiohead
  • Commission – ex. SharesPost
  • Commission per order – ex. Seamless, GrubHub
  • Auction – ex. eBay
  • Reverse Auction – ex Priceline
  • Barter for services ex. SwapRight

Subscription

  • Software as a Service (SAAS) – ex. Salesforce
  • Service as a Service – ex. Shopify
  • Content as a Service – ex: Spotify, Netflix
  • Infrastructure/Platform As A Service – ex. AWS
  • Freemium SAAS – ex. Dropbox
  • Donations – ex. Wikipedia
  • Sampling – ex Birchbox
  • Membership Services – ex Amazon Prime
  • Support and Maintenance – ex 10gen, Red Hat
  • Paywall – ex. NYTimes
  • Voice and video-conferencing – ex. Uberconference

Peer to Peer

  • Peer-to-Peer Lending – ex. Lending Club,
  • Peer-to-Peer Gambling – ex. BetFair
  • Peer-to-peer buying – ex Etsy
  • Peer-to-peer insurance/home/car – ex (??)
  • Peer-to-peer computing (CrasPlan storage, or [email protected])
  • Peer-to-peer service – ex. Mechanical Turk, TaskRabbit
  • Peer-to-peer Mobile WiFi/Tethering – ex (??)

Transaction processing

  • Merchant Acquiring – ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
  • Intermediary – ex. IP Commerce (POS 2.0), CardSpring
  • Acquiring Processing – ex. Paymentech
  • Bank Transfer – ex. Dwolla
  • Bank Depository Offering – ex. Simple, Movenbank (spread on average deposits)
  • Bank Card Issuance – ex. Simple (interchange fee per transaction)
  • Fullfilment – ex. Amazon
  • Messaging – ex. Peer-to-Peer SMS, IM, Group Messaging
  • Telephony – ex. termination/origination in public telephony networks (skype out/in)
  • Telephony – ex. termination/origination within private telephony cloud (e.g. native skype)
  • Payment Gateways: Mobile -ex. Braintree
  • Platform Monetization (“Tax”) – Facebook Credits; iO6 30% cut.

Licensing

  • Per Seat License – ex. Sencha
  • Per Device/Server License – ex. QlikView
  • Per Application instance – ex. Adobe Photoshop
  • Per Site License – ex. Private cloud on internal infrastructure
  • Patent Licensing – ex. Qualcomm
  • Brand Licensing – ex. Sesame Street
  • Indirect Licensing – ex. Apple Volume Purchasing

Data

  • User data – ex. BlueKai
  • Business data – ex. Duedil
  • User intelligence – ex. Yougov
  • Search Data – ex. Chango
  • Real-time Consumer Intent Data – ex. Yieldbot
  • Benchmarking services – ex. Comscore
  • Market research – ex. GLG

Mobile

  • Paid App Downloads – ex. WhatsApp
  • In-app purchases – ex. Zynga Poker
  • In-app subscriptions – ex. NY Times app
  • Advertising – ex. Flurry, AdMob
  • Digital-to-physical – ex. Red Stamp, Postagram
  • Transactions – ex Hailo

Gaming

  • Freemium – Free to play w/ virtual currency – ex. Zynga
  • Subscription- ex. World of Warcraft
  • Premium – ex. xBox games
  • DLC – (Downloadable Content) – ex. Call of Duty
  • Ad Supported – ex – addictinggames.co

Do share with us what you feel about these revenue models and also if i missed out on anything in the comments below. 

Author

Inc42 Staff

Utkarsh is a first gen entrepreneur, blogger, domainer, web developer and an internet enthusiast. He loves brainstorming and interacting with other entrepreneurs, startups and is also the Co-Founder of Inc42.

Responses
https://inc42.com/startups/interviews/a-chat-with-harsh-snehanshu-iit-grad-author-entrepreneur-and-solo-traveller/
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