If you own a restaurant, you know that feedback is as much a hassle to collect as it is to give. It’s easy enough to get someone to check some boxes, shade in some stars, but meaningful qualitative feedback?
Hard to find.
The worst part is that customers more often than not have a feedback, especially after an unpleasant experience. But they would rather lambast your restaurant on social media than tell you directly.
Why Is This The Case
Because forms are boring.
They require a sizeable investment of effort and time. When you order food and the restaurant or app gives you a feedback form to fill out, you have to read the question, figure out what they want and then either classify it into one of five-star ratings or formulate a few phrases to write or type down. The process is impersonal and slow.
Would you ever fill a feedback form that looks like this?
If you have had a satisfying meal, you do not want to end it by filling out a form. You want to carry on with your life. If you had a bad experience, then you definitely don’t want to fill out a form that would be adding insult to injury.