Transportation, that crucial link which acts as the nervous system of an economy, is at a crucial juncture in India. With the rise of ecommerce and online platforms creating the need for bulk delivery of products, the market for logistics is growing at an exponential pace. There are, however, a slew of problems which are inhibiting the logistics industry from achieving its full potential.Broadly speaking, the Indian logistics sector incorporates the entire inbound and outbound segments of manufacturing supply chains. This sector, however, is fragmented and run by a multitude of individual players in the absence of a formal regulatory structure governing it.This would also help vehicle owners and clients engage with each other, leading to the elimination of the middlemen from the equation. Middlemen also charge brokerage and hence lead to an increase in overall operational costs.Two key areas of the logistics industry that require immediate attention are cost and value added services.