It’s taken the world by storm, especially the fairer sex. People can’t seem to get enough of it, and the army of people playing the game is rising at ridiculous rates.
What started off as a simple game where brightly coloured pieces of candy has become a sensation.
But did you know? King.com owns the Trademark for the word ‘Candy’
Trademark for the word candy?
When candy crush got the trademark, there was outrage and concern that the company had been given exclusive rights over a commonly used word. By law, every trademark has to have a distinctive character, which distinguishes from other trademarks and brands.
In this light, was the move of the trademark office in the United States and Europe granting a trademark to candy crush unjustified?
In our opinion, absolutely. And that is perhaps the reason why they have abandoned the application the United States, albeit belatedly. In Europe however, the trademark for candy still belongs to the makers of candy crush.