Abhineet Kumar is the founder of rocketfood.co and is passionate about public speaking, entrepreneurship and community-building.
We are building a new kind of food company. From day one, Anurag and I have known that we wanted to disrupt the status quo and change the way India eats. Our startup has to be built on values which would allow us to not just scale faster, but help our team perform their best to give back through food and love.
These 5 core values keep us aligned with our vision of building a Fast x Crazy Good x Indian food brand and shape our business actions from hiring the right people to cooking food the healthy way:
We like working with vendors and people who possess the above values and have made it the most important criteria while hiring our kitchen team. So before even testing people for their technical skills, we make sure they are compatible with us in terms of these values. Then only we can attack our goals faster, and together change the way India eats.
We are not here to build just another startup, or to build a money-making machine, or a business for an IPO.
We are here to engineer a socially-responsible community around food.