Link building is very important for businesses today when the Internet plays a key role in garnering customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the more pivotal to your success, considering it doesn’t dent your pockets in any way, yet offers great results.
Why Link Building Is Important
Link building means getting a back link from other websites to your own, so potential customers can get a chance to navigate it.
To improve your ranking on search engines like Google, it is vital to create effective back links. You should adopt a holistic approach to marketing and work with both PR and SEO for effective link building.
Though most link building and backlink checker tools can be expensive, startups usually don’t have the money or cash flow to invest in these resources.
However, there are some simple ways that can help you create great back links and increase your ranking while driving traffic to your site without breaking the bank. Some of the them are:-
Write A Blog
One of the best ways to get genuine back links is by creating a blog. However, make sure you have the bandwidth to put a post daily, since an empty blog with just a few posts may do more harm than good. You need to post genuine, researched and well written articles in your niche, which people would want to read again and again. Remember content is king and in time your blog will help you gain attention!