Following up on my last year’s post on Mobile Commerce, I decided to focus only on Big 4 this time primarily due to lack of time. Here is what I published in Dec 2014.
The numbers shown below are based on my formula based on publicly available data. Plus I have used all the free sources of data (non-paid) available from popular App store analytics platforms. The charts below are only for Android, which IMO would be 85% of all App traffic.
![Flipkart maintained its leadership in 2015](https://inc42.com/wp-content/uploads/2015/12/android-monthly-downloads.png)
![Flipkart grew 2x](https://inc42.com/wp-content/uploads/2015/12/download-growth-in-2014.png)
![It represents returning users](https://inc42.com/wp-content/uploads/2015/12/quallity-users.png)
![Month 2 retention seems to be the biggest concern for all](https://inc42.com/wp-content/uploads/2015/12/month-2-retention.png)
![Number of days a user stays before attriting](https://inc42.com/wp-content/uploads/2015/12/lifetime-of-a-user.png)
![Amazon has the lowest DAU of all](https://inc42.com/wp-content/uploads/2015/12/daily-active-users.png)
![Net Install Base as of today (Total minus uninstalls)](https://inc42.com/wp-content/uploads/2015/12/netinstall-base.jpg)
![Snapdeal scores the lowest in MAU](https://inc42.com/wp-content/uploads/2015/12/monthly-active-november.png)
![Clearly Paytm leads the pack as it included recharge orders as well](https://inc42.com/wp-content/uploads/2015/12/daily-converting-users.jpg)
![Big Billion Day saw Flipkart becoming the no.1 overall App in India beating Whatsapp/Facebook](https://inc42.com/wp-content/uploads/2015/12/flipkart-rank-trend.png)
Snapdeal also gained during the October sale
![Amazon went aggressive with mobile campaign around May resulting in no.1 position overall](https://inc42.com/wp-content/uploads/2015/12/amazon-rank-trend.png)
![Paytm seems to be focusing less on vanity metric like App Rank](https://inc42.com/wp-content/uploads/2015/12/paytm-rank-trend-1.png)
I will be happy to hear your feedback on this. Feel free to comment here or tag me on twitter @deepakabbot or mail me at [email protected]