You bet I am.
I find the spin of PR to be bloody fun and while I recognise how problematic it can be, I want to take a moment to share some of it.
These are my 8 principles of spinning anything.
Always tell the truth
If you want to spin a negative into a positive, it’s not about hiding the truth or denying anything. It’s about controlled transparency that never hides a single fact, where the facts come from you, on your own terms.
Have a life-changing experience
If you want to spin a career change or failure, a business pivot or failure, or a total personal rebrand, the easiest way to do it is through a real or impossible-to-disproval “life-changing experience” – a distinct point you can refer to that provides context for change.