In the day and age of noise, it is crucial for us to stand out and to be heard. How we conduct ourselves digitally or offline will define the perception in the minds of the people who know us. Now days every second person is an “entrepreneur” or every second company is a “startup”. How do you stand out from the crowd and be identified as a serious entrepreneur?
I will try and list down 7 ways you can build your own personal brand; an identity of your own that either precedes or follows your company’s brand image.
1] Have a website/blog
Of your own! It acts as a destination for people who want to know more about you. It also integrates all your social profiles. A blog on your website lets you express yourself and allows you to showcase your strengths. It gives the human touch that your company website will never have. You can also use your website to write thought leadership articles or share your own entrepreneurial experiences.
It can be as simple as logging your daily activities as an entrepreneur on your blog. You would be surprised to see how many people are fascinated by an entrepreneur’s life and are eager to know more. If getting a domain name and hosting seems like a task, you can always use options like about.me etc. My website is ankitagaba.com.
2] Be active on Twitter
Twitter allows you to expand your network and enables forming new connections. If you don’t have a twitter account, set up one now and start following peers from your industry and other entrepreneurs. If you already have an account start using it actively.
A smart thing to do would be to just start interacting with people you follow. It’s good to be informal on twitter, because it makes you look more human. But time and again share and talk about your entrepreneurial experiences; how paying this month’s bill is going to be a challenge, or how it is difficult to bag this client you have been pitching to for 3 months.