How can you borrow a bit of the magic that garners some TED talks millions upon millions of views? An author of a book on the subject shares some secrets.
Ask just about anyone these days for great examples of public speaking and you’ll hear a variation on a single thing — “Did you see that TED talk by so and so?” Powerful enough to change your life in 18-short minutes and garnering millions upon millions of views, the best TED talks are a well deserved cultural phenomena.
Could you borrow a bit of their magic?
That’s the premise of TEDx organizer Jeremey Donovan’s book “How to Deliver a TED Talk: Secrets of the World’s Most Inspiring Presentations.” Combing through the most viewed talks, Donovan tried to boil down what exactly makes them so gripping so he can bottle that special sauce for his readers. What did he come up with? A 33voices podcast featuring Donovan gives you a taster, including these tips:
One Big Idea
“If you had to say there was one magical element to the best TED talks, it’s that those speakers picked one really, really big idea,” Donovan say, noting that the challenge is often that we have too much content rather than too little.
So how can you determine what your own single idea or message should be. Ask yourself: what is the best story I have to tell? Donovan suggests. Start with that story and what it taught you and then edit ruthlessly. He suggests asking yourself: “Is what I’m saying now a digression, or is what I’m saying now in support of that core theme?” Visualize the theme as a spine and ensure everything you say hangs nicely off that.