One of the largest challenges for an entrepreneur is gaining industry attention. This means making yourself known in a new market – with the ultimate goal of acquiring customers and gaining recognition. There are a number of ways to do this, but for a relatively unknown new face in the crowd this means starting at the bottom of the ladder.
Many entrepreneurs turn to guerrilla tactics; this means a use of unconventional and low-cost methods to get you maximum exposure. Tinder co-founder, Whitney Wolfe, visited college sororities and fraternities to present the mobile hookup app to students, showing them how to install and use the app.
Startup leaders need to dig deep, and get creative. This could mean using any social proof and evidence of past endeavors you might have to make yourself heard, propelling yourself through a strategic alliance or business partnership, or trying something a little bit different.
This article explores some of the best techniques startup founders have used to gain attention in their industry.
Build longer relationships by assisting others in your industry
To me the best way to get positive attention is to be helpful to others. Strategic partnerships are formed by people and they will be much more willing to collaborate if you provide them with useful and friendly advice. Funding decisions are ultimately made by people. Industry recognition is a result of many people appreciating you within a certain group. Taking the time to assist others in your industry and ecosystem, even direct competitors, sharing information from your area of expertise is the best way to set foundations for future collaboration. – Alon Rajic, Finofin LTD
Target larger organizations, and show them how to use your product
At Alif Baa, we provide a tool for young children to learn the Arabic language. This can be used for individual learning at home, or in a group environment. While developing our edtech product we liaised with educational establishments, teaching them how to use our app in a classroom setting. We showed early stage child educators how to use our app to complement the teaching methods they already had in place. Through creating partnerships with larger organizations, we are able to share our tool with a greater audience. – Javed Hussain, Alif Baa