Why do you create, maintain and update your business website?
The #1 goal is to acquire qualified leads and convert them into customers
No matter what money you spend to make your website beautiful or on social media promotions, if your audience is not converting into customers, all efforts go in drain.
When the average conversion rate across all industries ranges from 2.35% to 5.31%, every website could do with tips to boost their conversions.
How do you fix this problem of poor website conversion rates?
Fortunately, these 4 underutilised strategies will immediately boost your website conversion rates. Let’s see how to use them to capture more leads and customers on your website.
Push Notifications To Re-engage With Existing Customers
Nearly 21% of people abandon an app after using it once. While attracting and engaging users is crucial for any online business, retention is equally important for boosting sales. Because acquiring a new customer is 5x more expensive than retaining an existing one.
Moreover, in ecommerce, a whopping 79.17% of people abandon their shopping carts before making the final payment.
So how do you make people keep coming back to your website or app?
Enters Push Notifications.
Push notifications are pop-up messages delivered to the subscribers on their tablets, mobile app, and desktop. Your brand can interact with the customer even when the user is not on your website or app.
The use cases of push notifications include sending personalized reminders, cart abandonment messages, promotions, flash sales, order delivery and content updates on the website. When used with the right offers and sent at the time when your users are active, they can compel them to go back to the cart and complete the purchase.
5 reasons why push notifications can improve your website conversions by as much as 10% are:
Reengage With Cart Abandoners: When the user adds a product to the shopping cart but doesn’t make a purchase, you can use push notifications to encourage them to buy the product. Your cart abandonment push notification would include a high-quality image of the product, a CTA and a compelling offer or a discount.
Using Action-based Trigger Notifications: Behavior-based push notifications boost website conversions because the message is relevant to the recipient, based on their previous activity on your website. For example, if the user purchases a camera from your e-commerce store, your push notification could be about a tripod stand for the camera. This can also help you in cross-selling.
Language-based Segmentation: When targeting users coming from different demographics and geographies, you can segment them based on the country, browser, last visit and hour of the day. From this data, you can push vernacular news to your audience. IndiaGlitz, an online media company experienced a 3X increase in its engagement by using language segmentation to send push notifications of more than 40 campaigns in different languages. Timely and relevant push notifications that are concise, valuable and visually appealing to your subscribers will compel them to the intended action on your website.
Timely Notifications To Hike Up Your Sales: Push notifications can notify your users at the correct time about a sale, occasion-based discounts or a new launch. The intention being, to give them a reason to shop from your brand.
Auto-notifications Using RSS-to-Push Feed: Notifications can be pushed directly to your user’s devices using the RSS-to-Push feature and save man-hours by sending the automated feed.
Offer Help To Visitors Who Abandon Carts
Often, users abandon carts because they’re unsure or confused. Chances are, they have questions about your product or service that can be easily answered by you or your team.
However, if they do not know how and where to ask them, they would seldom get a reply.
If you’re experiencing high cart abandonment or selling high-price products, consider easing their doubts with helpful pop-ups.
As these abandoning visitors would need immediate on-site assistance when they’re making a purchase, assist them before they leave your website. Offer them the right advice, at the right time and place.
The trick here is that you shouldn’t make promises you are unable to fulfill. If your website popup says, “Contact us right now”, you can’t show it at all times. Unless you have a 24/7 support team.
Alternately, you can create the campaigns and schedule them depending on the time of the day when the customer browses your website.
During the hours when your team is active, you can show a pop-up asking the customers to call them right now.
At times when you aren’t active, ask the visitor to fill the contact form and you can get in touch with them during your office hours.
With this strategy, you can initiate a conversation with your prospects and help them with their queries. You also get a chance to convert confused visitors by addressing their buying problems, who would otherwise leave your website to never return.
Utilising Reviews And Social Proof
Does your strategy include leveraging reviews and testimonials? If not, consider the following stats-
- 84% of people trust online reviews as much as friends and family
- 72% of customers won’t take any action before they read some reviews
- Online reviews of a product can increase the conversion rate by more than 270%
Visitors don’t buy from websites when they’re not convinced about the quality or effectiveness of the product.
This is where social proof comes into the picture. When we’re uncertain about things, we look at other’s behavior and try to take the right action. If many people are doing the same thing, they must know that it’s right.
While we hear good things about a product from their seller, when fellow customers share testimonials or their experience, it becomes more convincing. A study found that using customer testimonials led to a 62% increase in revenue per site visitors.
Why not take advantage of legitimate customer testimonials to make your brand’s features more credible as well as the strongest form of proof as it comes from fellow customers.
Marketers leverage customer testimonials at many places on the website, in emails, and on social media.
When deciding where to place the customer testimonials, you could include them in the following:
- Landing page
- Sales page
- Push notifications
- Below blog posts
Use A/B testing and data from your website to find the most effective place to insert the testimonials. How do people navigate on the website? Where do they click while researching the product? Nail the ideal design based on user behavior reports.
Provide social proof to the prospect when they need it the most.
Sending Personalised Ads Via Retargeting
Retargeting is a combination of personalization and remarketing, more effective than either of the strategies used alone.
For example, you typed “Las Vegas” on Google. Suddenly, a simple search ends up in a range of ads on every website you visit, with deals about the sin city. Now, Vegas is on your mind, thanks to those ads. Each one has a compelling deal, making you think even more. A few days later, you’re on your flight to Vegas, because of the retargeting ads.
3 Reasons Why Retargeting Ads Are So Powerful
Unlike the traditional ads, retargeted ads don’t pop-up based on the keywords. Instead, they appear to people who visited your website or are in your contact list. You can target these visitors on either social media or the sites they visit. Their effectiveness lies in taping the psychology of:
Majority Of The People Do Not Buy On The First Visit: It takes 2-3 visits to convert a window shopper into a customer. The path from knowing about a product to making the purchase isn’t straightforward. The process is a winding road with multiple touchpoints and companies can use retargeting to guide the users.
Personalisation: You are using ads to show the information that the visitor searched for, on your website. You can target the visitor with a specific ad based on the same product they browsed in a day, a week or a month, multiple times.
Building trust: The retargeting strategies are evolving into a reliable relationship of appreciation. People prefer retargeted ads more than traditional ads. The reason being, they visited a website because it offered value, and these ads reinforce that. The trick here is about getting into the notice of the consumers and guiding them towards the result you would want from them. Retargeting involves multiple partners working together to get the right message to the right consumer.
All these strategies are effective when you put yourself in your customer’s shoes. Because website conversions are boosted when you provide a benefit to your user. It could be as simple as giving them a personalized discount or revamping the entire product or service. Make them happy, give them a reason to convert and see how your bottom line grows.