4 Content Strategies Ecommerce Startups Can Use To Drive Conversions In The Festive Season

For ecommerce brands, the upcoming sale days during the festive season are the most important time of the year. The gross merchandise value (GMV) is more than 5 times higher on these days compared to ordinary non-sale days. This effectively means that 20 days of festive sales can generate 100 days’ worth of revenue for ecommerce brands!

This makes it essential for brands to capitalise on these days to drive conversions.

Understanding the customer’s festive mindset and implementing the content checklist outlined below will help a brand stand out in the crowded ecommerce marketplace:

Festive Theme-Based Creative Photoshoot

The shoot must capture the customer’s sense of celebration, family time, and gift-giving. To capture this festive frenzy, the lighting, makeup and styling, accessories, and backgrounds must all be unique.

Having a few festive-themed creative shots in the ecommerce marketplace as well as social media handles can significantly boost conversion rates during the festive sales.

Here’s a checklist for putting together the perfect theme-based creative shoot to boost conversion rates during the festive season:

• Lighting: helps in setting the mood, tone, aesthetics and feel of celebrations 
• Accessories: aids in creating a theme-based story around the festivals
• Backgrounds: showcases the festive occasion and accentuates the brand aesthetic
• Makeup & Styling: enhances the overall look and gives the brand a festive flavour

Videos

Next on the content checklist are videos. Videos can increase conversions by up to 144% when used to improve the ecommerce experience.

Special promotional videos for the holiday season sale can work wonders for brands looking to increase conversions.

In addition to creating a festive atmosphere, the videos should provide a brief overview of all product features, highlight its monetary or time-saving benefits, and show product users reaping the benefits.

Savvy marketers are using reels, lifestyle videos, and micro-influencer-driven user videos with a celebratory festive theme on social media and ecommerce marketplaces to stand out from the crowd and drive conversion rates.

Creatives And Banners

During these sale days, customers are looking for the best deal possible. Creating festive banners and creatives with a focus on promotional discounts has proven to be an effective method of increasing conversion rates in ecommerce marketplaces.

Banners and creatives should be compelling, concise, and easy to understand. When creating creatives and banners for digital ads for marketplaces, keep the following points in mind:

• Should have clear high-quality product shots
• Contain dynamic animation to capture the user’s attention
• Must have a unified copy and title placement in proximity with a call to action
• Should convey key points and features 
• Capture the occasion and mood with integrated brand elements
• Consistent roll-out across different ad unit sizes

The right creatives and banners across various digital mediums are an important part of the content checklist to boost conversion rates during festive sales.

A+ Content And Infographics

Customers want to make quick purchasing decisions during festive sales. Infographics and A+ content highlight product attributes, provide product comparisons, and present a compelling buying proposition to the buyer, allowing them to make an informed decision quickly.

They aid in distinguishing a brand from the crowd and lowering customers’ rational barriers.

Creating such A+ content and infographics necessitates the ability to present information in a simple, easy-to-grasp manner, interwoven with an appealing visual that captures the audience’s attention.

Conclusion

Understanding the customer’s festive mindset and creating content that reflects the festive spirit is critical for standing out in crowded ecommerce marketplaces.

Thus, focusing on theme-based creative shoots, videos, creatives, and infographics as described in the checklist above can help boost conversion rates during festive sales.