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The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds.

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IdeateLabs has released data on Indian Internet consumers, digital media consumption in India, advertising market in India, mobile users and its usage, users demographics& behavior and other domains surrounding digital ecosystem.

As per the report

  • There are over 900 Mn mobile phone connections in India with over 200 million internet users.
  • Of the total population in India, around 1/6th are internet users, while 1/10th are mobile internet users.
  • In 2013, there was a 31% growth in internet users in India as compared to 2012.
  • By 2015, Indian rural market will be 2x bigger than India’s urban market today.
  • While 21 million Indian users use social media and online mediums to find partners, 40 million browse online for reviews.
  • Online blogs showed the maximum growth in users with 48% YOY growth, followed by comparison shopping and apparels.

The presentation was created by IdeateLabs.

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